Strategic Operations

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Strategic Operations is the dedicated division focused on maximizing value and profitability across the portfolio. We serve as the operational engine, combining the critical functions of research & development and project management on all portfolio-wide initiatives. Our team expertly guides projects through the entire lifecycle, from innovative conception, rigorous testing, and full enterprise implementation to final operational handoff, converting substantial time and cost savings directly into realized owner profit.

Strategic Operations Leadership

Daniel McMann

Senior Vice President of Strategic Operations

As Senior Vice President of Strategic Operations, Daniel spearheads the development and implementation of enterprise-level solutions to optimize efficiency across HHM Hotels. Additionally, Daniel oversees all property transitions and integrations into the HHM portfolio. Daniel holds several industry certifications, including being a Certified Hotel Administrator (CHA) and Certified Revenue Management Executive (CRME). He joined HHM Hotels in 2023 after multiple on-property and above-property hospitality leadership roles. Daniel began his journey in the hospitality industry as a Night Auditor at a Days Inn during the summer while in college.

Shaffer Patrick

Director of Strategic Operations

Shaffer Patrick is the Director of Strategic Operations and oversees multiple core functions for HHM Hotels, primarily relating to identifying and implementing optimization initiatives at an enterprise level. These range from building out department functions to enhancing technological capabilities. Shaffer also manages the production/automation of client reporting for select owners, as well as oversees portfolio analytics. Having graduated from Wharton, he brings prior U.S. and international experience in debt and equity placement, operator selection, and hotel appraisal.

Our Capabilities

Creative Profit Solutions

Capturing overlooked revenue streams and mitigating unnecessary expenditures is our core focus. We drive immediate financial impact through key services like dead space monetization, rigorous OTA auditing, and strategic MSA pricing negotiation. Our team manages meticulous financial processes, including smoking fee billing and proactive credit card fee reduction. Complex chargeback disputes are handled to ensure optimized profit retention.

Operational Efficiency

We deliver specialized services to optimize workflows and ensure the enterprise operates at peak performance. Continuous improvement is driven by implementing internal automation and optimizing labor effectiveness models. The scope includes integrating modern solutions, such as AI implementation across core workflows. Financial initiatives focus on strategic energy procurement and continuous procurement spend monitoring to deliver sustainable cost savings.

White Glove Services

High-touch, tailored support is provided for your most sensitive and demanding projects. This specialized approach includes expert integration/detransition project management during acquisitions and divestitures, guaranteeing seamless operational continuity. We offer full orchestration of critical corporate processes, such as comprehensive budget process orchestration across diverse entities. Our team manages high-priority, cross-functional special projects requiring dedicated attention.

Advanced Analytics

Strategic decisions are always grounded in clear, reliable data and precise performance metrics. We set the standard for success using robust enterprise-wide benchmarking. Actionable strategic information is delivered via top-down portfolio analytics. This service includes the continuous development of customized resources and tools. We empower property and corporate leadership with the accurate, predictive data required to forecast future success.